A new £10 million Premier Inn hotel in North Walsham has received planning approval, promising jobs and increased tourism spending.
Plans for a new £10 million Premier Inn hotel in North Walsham have been given the green light by North Norfolk District Council.
The development will see an 81-bedroom hotel built on part of the former Crane Fruehauf factory site off Cromer Road, bringing new visitor accommodation to the market town.
Whitbread, which owns the Premier Inn brand, says the investment will create approximately 20 permanent jobs once the hotel opens.
The proposals also include 80 parking spaces, landscaping and modern guest facilities.
North Walsham currently has no major branded hotel, meaning visitors often have to find accommodation elsewhere in North Norfolk or Norwich.
Councillor Lucy Shires has welcomed the decision, describing the investment as a vote of confidence in the town and its future.
She believes the development could encourage more tourists to stay locally, bringing additional spending to independent shops, cafés, restaurants and pubs.
The scheme attracted some concerns during the planning process, particularly about the appearance and scale of the proposed building.
However, councillors concluded that the economic and tourism benefits justified granting permission.
The development will transform part of a former industrial site into a new hospitality destination.
A construction timetable and opening date have yet to be confirmed.

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